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Words: 324

Subject: How NOT to ruin your business (... important training inside)

Body:

Let's talk product creation.

At least for a couple of days.

No one really talks about this even though it's uber-important when it comes to your long term wealth and stablizing your income.

You see the only good thing about a J.O.B. is you get a regular pay check come rain or shine.

Every month you get paid without fail.

It aint' the same online.  Your money goes up, and your money goes down.  Every month.

This is why I want you to become or at least consider being a product creator.

Think about this...

How many lists are you on where you get hit with pitch after pitch, after pitch selling yet another affiliate product?

Lots, right?

Yeah well, guess what's happening to their list?

It's getting bored, fed-up and diluted.

Think about it.

Everytime you sell someone else's stuff you're going to lose subscribers.

Sure some will buy the product (and you get a commission) and some will go and sign up to that persons free newsletter somewhere.

I know this because I've done this.

But here's the dealio.

Now there is competition in the inbox.  

They get your email and this other guys email. 

Say they read yours.  You send another email pitch and guess what...

... they join someone elses list.

Your open-rates decline, your emails get read less and less and eventually you become just another email in the spam folder.

Sell your own stuff (... and you can still throw in the occasional affiliate promo) and you'll deepen the relationship with your list.

They'll get to know you so much better and like your stuff more.

Then you can get affiliates to send you traffic and dilute their list instead of yours.

Over the next few days I've going to send you a few emails (not too many) on product creation.

Inside I'll cover the most important topics and tips based on my experience.

Go forth and prosper!

[insert name]


